PETERFOOD 2025
From November 25 to 27, 2025, the international food exhibition PETERFOOD 2025, one of the key industry events for producers, distributors, and retail chains in Russia, was held at the ExpoForum in St. Petersburg.
The MESHGROUP.RU team was an active participant in the exhibition, establishing itself as part of the event's business program alongside the largest industry players.
MESH experts spoke to an audience of senior managers from leading Russian manufacturers and retailers. The focus was on the IQMARKET.PRO ecosystem, which goes beyond standard business solutions.
During the presentation, the MESH team provided a detailed overview of the ecosystem's key products:
- IQRetail.pro is the flagship service and the largest B2B marketplace in Russia. Over 100,000 retail outlets are connected to the platform, and its GMV exceeded 160 billion rubles in 2025, making IQRetail the largest B2B marketplace in the country. High customer LTV confirms the platform's sustainability and value to the market.
- IQForce.pro is an intelligent AI-powered SFA solution for manufacturers and distributors. The platform automates mobile sales, field team management, and business processes, significantly reducing operating costs.
- IQHR.pro is an AI-powered mass recruiting service for full- and part-time positions, completely eliminating recruiter involvement and addressing one of the most pressing market challenges right now.
The presentation resonated with the audience, confirming that the market is closely monitoring MESH's solutions and is already embracing IQ products as an industry standard.
Particular emphasis was placed on the fact that IQ products from MESHGROUP.RU are now fully replacing solutions from SAP, Oracle, and Salesforce, which have withdrawn from the Russian market. The success of import substitution is confirmed by major industry players.
MESH's clients include leading international manufacturers Imperial Tobacco Group, Japan Tobacco International, Philip Morris International, PepsiCo, federal distributors including Megapolis Group, and major retail chains such as Bristol. For them, the IQ ecosystem has become a working tool that scales with their businesses and meets the realities of the Russian market.
In addition to the business program, the MESH team actively participated in the "Network Purchasing Center", holding dozens of productive meetings with FMCG manufacturers and suppliers seeking to gain access to the digital shelves of the IQ Market ecosystem and viewing IQRetail.pro as the most effective tool for scaling sales nationwide.
MESH's participation in PETERFOOD 2025 once again underscored the company's commitment to not simply following the market, but anticipating and shaping its trends. The exhibition's scale, the audience's level, and the high interest in MESH's solutions demonstrated that MESHGROUP.RU's IQ products are currently one of the key drivers of FMCG and retail transformation in Russia.
