Mesh
IQL

Stroyportal

Stroyportal is the #1 construction portal in Russia. Internet platform for home and renovation, where you can find inspiration, best prices for materials and services, communicate with professionals and plan the whole process in one place.

Problems received for solution:

  1. Creation of a modern online ecosystem for construction, including the search for orders and contractors, a catalog of goods, craftsmen and teams, a rating system and a tender platform, as well as tools for communication and information exchange between customers and contractors, as well as ordinary visitors to the portal (blog, forum, news feed and digital magazine): web, mobile, adaptive.
  2. Development of customized ecosystem blocks for different target audiences of the portal:
    • customers: users planning or doing repairs;
    • performers: construction and repair companies, manufacturers of building and finishing materials, machinery and equipment.
Stroyportal
02

Staff

A ready-made team of specialists with rich experience in fast and high-quality implementation of projects of any complexity was allocated to close client tasks.

Project Manager
Organizing a team and workflow, collecting data from the client on the desired implementation of the portal and writing a technical task.
Team Lead
Managing a team of IT specialists, developing project architecture and conducting code reviews.
DevOps Engineer
Development and automation of build processes and delivery of code from developers to production.
Backend developer
Development of the internal architecture and firmware of the ecosystem.
Frontend Developer
Creating an ecosystem user interface interface according to the designed design and functionality.
Imports/Exports developer
Working with databases and APIs, organizing dynamic data exchange and setting up import/export.
UI/UX designer
Developing user interfaces for all supported devices: web, mobile, adaptive.
Tester
Ecosystem bug monitoring: functional, integration and regression testing.
03

Completed work

Design
  • Collect project requirements
  • Creating a RoadMap for the implementation of a complex IT project
  • Designing the target IT architecture (including the collection and analysis of data requirements and their structure, the stack of technologies used, security requirements)
  • Writing terms of reference
  • Creating a clickable prototype
Design

Developing a creative design concept and designing interfaces for the Stroyportal ecosystem.

DevOps engineering
  • Setting up an openvpn network
  • Raising Clusters Elasticsearch 7.6, Clickhouse
  • Raising the master-slave Postgresql replica
  • Raising a Kafka message broker to send data to Clickhouse
  • Raising the second ecosystem instance with a balancer
  • Seamless production update
  • CI/CD for a test environment (several test benches (for integration) and a bench for each task)
  • Raising test benches with complete infrastructure
  • Raising elk to store and process logs
  • Raising prometheus+grafana to display ecosystem metrics
  • Configuring the display of technical metrics for the entire infrastructure
  • Configuring Critical Incident Notifications
Backend development

Creating the functional of the Stroyportal ecosystem: integrating systems and tools, developing a user-friendly personal account and a personal account for clients and businesses, developing a catalog of goods and services on the platform.

Frontend development
  • Development of a catalog of goods and services on the platform
  • Performing project layout tasks
Integration
  • Integration of ecosystem layout with backend functionality.
  • Integration of cards for goods and services, as well as pages of construction businesses into the Stroyportal ecosystem
  • Ecosystem integration with social media client networks and setting up release notifications in the Telegram channel
Testing

Functional, integration and regression testing of the Stroyportal ecosystem.

Delivery project
  • Launch of the Stroyportal ecosystem
  • Ecosystem technical support at the request of the client
04

Results

 
01.

Launching a new high-load
ecosystem in a short time

02.

200,000 registered
construction companies, crews and private craftsmen on site

03.

More than 1,000,000 website visitors

04.

First place in Yandex and Google search results

01.

Launching a new high-load
ecosystem in a short time

02.

200,000 registered
construction companies, crews and private craftsmen on site

03.

More than 1,000,000 website visitors

04.

First place in Yandex and Google search results

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#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.