Mesh

Leading full-cycle digital corporation

Sign in or log in

For our clients

Set tasks, send documents for signing and participate in the loyalty program

Referral program partners

Follow the statistics with and exchange points for valuable prizes

Login to your personal account Become a customer

Forgot your password?

By clicking on the button you give your consent to
the processing of your personal data , in accordance with the policy of the site meshgroup.ru

watch mesh tv
IQ KIDS

Charity

 Mesh Space

Space program

 +971 50 685 7592
IQ KIDS Mesh Space
Our services
TV
CASE

Mail.ru

Mail.ru is a modern ecosystem that includes a wide range of Internet resources, including soft.mail.ru, rabota.mail.ru, deti. mail.ru, pogoda.mail.ru.

Problems received for solution:

  1. Optimizing the operation of soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru resources for search engines, taking into account the site structure and internal link ranking: web, mobile, adaptive.
  2. Creating a semantic core and organizing a surge of new traffic to the pages.
staff
02

Staff

A ready-made team of specialists with rich experience in fast and high-quality implementation of projects of any complexity was allocated to close client tasks.

Project Manager
Organizing a team and workflow, collecting data from the client on the desired implementation of the portal and writing a technical task.
To learn more
SEO Specialist
Carrying out market analysis and creating a semantic core for connecting and maintaining contextual advertising.
To learn more
Copywriter
Preparing text content for advertisements.
To learn more
Context Ads Specialist
Developing a strategy and maintaining contextual advertising.
To learn more
UI/UX designer
Creating an ecosystem user interface interface according to the designed design and functionality.
To learn more
03

Completed work

Design
  • Comprehensive audit of Internet resources soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru
  • Creating a road map of the project, taking into account the tasks and deadlines for their implementation
  • Writing the terms of reference for the project
Design
  • Seo-audit of soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru pages, checking them for technical errors
  • Analysis of the state of Internet resources in the context of competitors on the market
  • Drawing up an SEO strategy
  • Internal website optimization: removing 301 redirects, eliminating duplicates and 404 pages, setting up URLs, internal linking and improving page navigation
  • Composing a semantic core
  • Compilation of terms of reference to improve meta tags, texts and graphic content
Copywriting
  • Conduct market analysis
  • Creation of thematic texts taking into account the semantic core for SEO promotion
  • Creating thematic texts for contextual advertising
  • Text content of the ecosystem pages, taking into account the semantic core and geography of contextual advertising
Design

Development of a creative design concept of the visual component for contextual advertising and SEO promotion of Internet resources soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru

Contextual advertising
  • Preparation of promotional materials
  • Development and launch of an advertising campaign in Yandex.Direct and Google Adwords
  • Analyzing statistics of advertising campaigns in Yandex.Metrica, Google Analytics
  • Control of key metrics (CTR, CPC, CV, etc.)
Delivery project
  • SEO promotion and launch of contextual advertising for soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru Internet resources
  • Management and technical support of advertising
04

Results

01.

Comprehensive SEO audit and site analysis to improve visibility

02.

Introducing 2313 queries to the top 10 search engines for Internet resources soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru

03.

Launch advertising campaigns using SEO tools and contextual advertising

04.

Compilation of detailed recommendations on internal optimization of website pages and improvement of the link base

05.

Developing a strategy to improve code structure and site usability

06.

40% increase in page traffic after completed work

01.

Comprehensive SEO audit and site analysis to improve visibility

02.

Introducing 2313 queries to the top 10 search engines for Internet resources soft.mail.ru, rabota.mail.ru, deti.mail.ru, pogoda.mail.ru

03.

Launch advertising campaigns using SEO tools and contextual advertising

04.

Compilation of detailed recommendations on internal optimization of website pages and improvement of the link base

05.

Developing a strategy to improve code structure and site usability

06.

40% increase in page traffic after completed work

Feedback

Submit your application

Get the best people to work on your projects at a relevant price

#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.