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CASE

M.Video

M.Video is a leading retailer of electronics and household appliances. The company is one of the pioneers of online retail and digital business transformation, as well as the first player in the Russian market to implement an omnichannel approach to sales.

Problems received for solution:

  1. Take a leading position in search queries in the field of household appliances, increase sales through the site.
  2. Conduct site optimization for complex SEO promotion.
staff
02

Staff

A ready-made team of specialists with rich experience in fast and high-quality implementation of projects of any complexity was allocated to close client tasks.

Project Manager
Organizing a team and workflow, collecting data from the client on the desired implementation of the portal and writing a technical task.
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SEO Specialist
Carrying out market analysis and creating a semantic core for connecting and maintaining contextual advertising.
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Copywriter
Preparing text content for advertisements.
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Context Ads Specialist
Developing a strategy and maintaining contextual advertising.
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UI/UX designer
Creating an ecosystem user interface interface according to the designed design and functionality.
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03

Completed work

Design
  • Conducting a comprehensive creative audit for the M.video website in order to build a further promotion strategy
  • Creating a road map of the project, taking into account the tasks and deadlines for their implementation
  • Writing the terms of reference for the project
SEO
  • Conducting a SEO audit of the M.Video online store, checking internal pages for technical errors and evaluating site performance
  • Analysis of the main site and subdomains in the context of competitors on the market, as well as analysis of the link mass
  • Drawing up an SEO strategy
  • Performing internal site optimization: removing redirects, eliminating duplicate content and 404 pages, setting up URLs, internal linking and improving page navigation, optimizing the structure of the landing page
  • Composing a semantic core
  • Compilation of terms of reference to improve meta tags, texts and graphic content
Copywriting
  • Conduct market analysis
  • Creation of thematic texts taking into account the semantic core for SEO promotion
  • Creating thematic texts for contextual advertising
  • Text content of the ecosystem pages, taking into account the semantic core and geography of contextual advertising
Design

Development and branding of a visual component for contextual advertising and seo promotion

Contextual advertising
  • Preparation of promotional materials
  • Developing a strategy and launching an advertising campaign in Yandex.Direct and Google Adwords
  • Analyzing statistics of advertising campaigns in Yandex.Metrica, Google Analytics
  • Control of key metrics (CTR, CPC, CV, etc.)
Delivery project
  • Launch of SEO and contextual advertising for M.Video online store
  • Management and technical support of advertising
04

Results

01.

Comprehensive seo-audit and optimization of the pages of the M.video online store

02.

Search engine optimization of 190 queries in the category of household appliances and electronics

03.

Page-by-page development of site semantics using commercial structuring and layout techniques

04.

Bringing the M.Video online store to the first line in Yandex and Google search engines

05.

Launch advertising campaigns using SEO tools and contextual advertising

06.

30% increase in traffic to online store pages

01.

Comprehensive seo-audit and optimization of the pages of the M.video online store

02.

Search engine optimization of 190 queries in the category of household appliances and electronics

03.

Page-by-page development of site semantics using commercial structuring and layout techniques

04.

Bringing the M.Video online store to the first line in Yandex and Google search engines

05.

Launch advertising campaigns using SEO tools and contextual advertising

06.

30% increase in traffic to online store pages

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#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.